University of Wisconsin-Madison | Botany Plant Growth Facilities

Botanical Garden

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Genus: Callicarpa Species: dichotoma 'Purple Pride' Common Name: Purple Pride Beautyberry Family: Lamiaceae Order: Lamiales Native: Eastern Asia Habit: Shrub Height: 4 to 6 feet Width: 4 to 6 feet Flowering Season: Summer Flower Color: Pink Propagation: Seed, stem cutting or layering Zone: 5-8 Note: This shrub has very attractive violet-colored fruits that attract birds. It is suitable as an accent species, or in group planting. Monitor plant for black mold and leaf spot. Prefers sunny, moderately dry, well-drained, organic-rich loamy soil.